RECOMMENDATING

Outdoor campaign for Recommendating, a Danish online dating platform and app, where you have to login with MitID - Denmark’s national digital identification system that allows citizens to securely access public services, banks, and private websites online.

Digital billboard on a sidewalk in a city at night, displaying text in Danish about a white horse now verified with MitID, with parked cars and a cyclist in the background.
A digital advertisement board on a sidewalk in a dimly lit street at night. The ad is in Danish, with pink background and white text, and it reads: 'Førhen du overvejer at kysse har i hvert fald MitID', which translates to 'Before you consider kissing, at least have MitID.'
Nighttime advertisement board with pink background and white text in Danish, mentioning a princess in jail with MidID and recommending authentic profiles and love.
Empty train station platform at night with lit signs and high-rise buildings in the background.